AI in the real world – combining the best of tech with the best of humanity


Head of New Product, Data Insights, Division X

telia company

Elin has +15 years of international experience across Telecom and IT software sectors working for multinationals such as Microsoft, Hutchison Whampoa before joining Telia Company in 2015. She has a background in product management, business development and incubation sales for retail, IoT and public sector. Today Elin heads up Telia’s Division X New Products portfolio team for data insights products and is a regular speaker at industry events.

Session Outline

AI technology can be used for so much good – but also bad. How do you manage the risks and maximise the potential? What do Telia do in this space and how do we avoid the pitfalls connected to AI development?


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