A Day in the Life of a Data Scientist – DataDriven marketing attribution model, the power of Game theory
Farnaz
Motamediyan
Data Analyst
Farnaz is a part of the Data Analytics team at iZettle. She holds a master degree in computer science and has done Machine Learning and Natural Language Processing prior to her current role at iZettle. Farnaz is a board-member of PinkProgramming organization which aims to inspire and educate women to enter the IT industry.
Session Outline
Using machine learning and data to optimize marketing budget and acquisition quality.
Key Takeaways
/> Machine learning
/> data-driven acquisition
/> life-time value
/> data-driven acquisition
/> life-time value