Keeping it Simple: How to Tell Convincing Stories with Data

Rafi Zelikowsky

Senior Manager for Product Consulting

Tableau Software

Rafi is a Senior Manager for Product Consulting at Tableau Software. Originally from Los Angeles, she has worked in London for 6 years after completing her MSc at the London School of Economics. Today, she spends her time helping customers see and understand their data with Tableau, and leads a team of over 30 Data Rockstars.

Session Outline

From a young age, we’ve been taught to back up our stories withe vidence. The more points of evidence, the more likely our stories are believed. However, today, as the size of data increases, our storytelling needs to become simpler. How can we win, with less?

In this session, you’ll hear about some of the techniques used to tell compelling stories with data, and how those stories can impact your influence with external and internal stakeholders.

Data storytelling techniques + examples
Using data story telling to gain external buy-in
Using data storytelling to gain internal buy-in